The Horry County Council committed Tuesday to spending $40,000 to promote the Grand Strand area and the first ever ESPN college football bowl game to be played here next year.
The Myrtle Beach Bowl will be hosted by Coastal Carolina University and kicks off during the Christmas season.
The bowl game will feature matchups from three conferences; the Sun Belt, Mid-American and Conference USA.
As South Carolina’s only bowl game, it’s expected to bring a lot of publicity for the tourism industry as well as the university’s sports and academic programs when it’s televised nationally.
The Myrtle Beach bowl game is also a significant boost to the area’s brand, beach and sports tourism.
The money comes from accommodation taxes collected by the state here and shared with the county for tourism promotion.